Over the years, Figma has become the primary work tool for the majority of digital product designers. Its major announcement event (similar to Apple’s WWDC or Google I/O) was highly anticipated in the design community, particularly regarding updates to several features. Unsurprisingly, Figma announced even more than expected.

UI3: Focusing on designers’ work vs. interface

Over the years, Figma has become the primary work tool for the majority of digital product designers. Its major announcement event (similar to Apple’s WWDC or Google I/O) was highly anticipated in the design community, particularly regarding updates to several features. Unsurprisingly, Figma announced even more than expected.

No more blank page syndrome with Figma AI

The “Find What You Need” function allows selecting a frame and finding its location within projects, with one click. Without precise visuals or keywords, it becomes easy to type or draw with the pen tool what is being searched for, and this function will find it.

The cherry on top of Figma AI is the “Stay in the Flow” function. It eliminates the need to search for text to replace lorem ipsum in wireframes. With this tool and contextual information, it is possible to replace textual or visual content and change languages directly in Figma. This functionality goes beyond the design part and can even rename layers. With Figma AI, every hour spent on a project can be devoted to design.

Presentations just got better

The presentation creation options available in Figma have also been improved. For large organizations, the integration of templates will allow brand consistency across people creating presentations. These presentations can also become more interactive with the addition of polls and embedded prototypes. The era of having to exit the presentation and open a new window to show a prototype is now over. With Figma AI, it is possible to adjust the tone of presentation texts to ensure ideas are clearly understood. For product owners and marketing strategists, it becomes easier to find the right words while allowing greater independence for designers.