Bangladesh Denim Expo

Scope

Branding & Marketing

Event Strategy & Concept

UI/UX Design

Web Development

Digital Promotion

Project Name

Bangladesh Denim Expo

Live View

Project Overview:

The Bangladesh Denim Expo (BDE) is one of the world's largest denim trade shows and a one-stop denim sourcing platform for the entire denim value chain. It is one of the most highly anticipated events on the global denim calendar, bringing together local and international exhibitors and visitors in the heart of Bangladesh.

Branding & Design

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UI/UX Design and Development

Through an aesthetic yet functional web design and curated content, we seamlessly showcased the event's purpose, highlights, and participants, leaving a lasting impression and achieving our goal. We revamped the color palette, bringing a new edge with a slightly playful and casual vibe.

digital presence

We took BDE's well-known brand image and differentiated it with the overall digital presence, meticulously planning every aspect of social media content and promotion. We worked seamlessly with our client to understand the content requirements and designed an entire social media layout centered on denim and its relationship to people.

Event Direction

We collaborated with the BDE team to help expand and make the event an unforgettable experience. We contributed to the creation of the thematic trend zone by using a 3D layout based on the initial design we were given as an expression of the event's core ideology and theme. We also created the design elements, on-screen key visual and videos for the expo.

Publications

In keeping with the theme of the expo, we concentrated on the relationship between the denim industry and the expo. Through both our design and writing of pre- and post-event reports, we visualized the narrative of the event while projecting the significance and grandiosity of the event, creating hype within the denim community. With our content, we aimed to engage denim lovers around the world.

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